{"id":7263,"date":"2020-07-06T09:53:44","date_gmt":"2020-07-06T09:53:44","guid":{"rendered":"https:\/\/www.archivionegroni.it\/?page_id=7263"},"modified":"2020-12-13T20:11:58","modified_gmt":"2020-12-13T20:11:58","slug":"memory","status":"publish","type":"page","link":"https:\/\/www.archivionegroni.it\/en\/memory\/","title":{"rendered":"memory"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#788b7d” scene_position=”center” top_padding=”10%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”12%” bg_image_animation=”none” shape_type=”straight_section”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-6″][divider line_type=”No Line” custom_height=”60″][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”twist-in” font_style=”h1″ text_color=”#ffffff” text_content=”Memory”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in” offset=”vc_hidden-xs”][vc_column_text]As a dynamic reservoir of information and artefacts, Negroni archive is an available system of preserved material memory and digital memory built to enlighten know-how[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” 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id=”memoria-conservata” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][page_submenu alignment=”left” sticky=”true” bg_color=”#e94e1b” link_color=”#ffffff”][page_link link_url=”#material-memory” title=”material memory” id=”1607890180293-8″ tab_id=”1607890180293-10″] [\/page_link][page_link link_url=”#digital-memory” title=”digital memory” id=”1607890180346-9″ tab_id=”1607890180346-10″] [\/page_link][\/page_submenu][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”material-memory” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”6042″ background_image_position=”center center” enable_bg_scale=”true” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”zoom-out-reveal”][divider line_type=”No Line” custom_height=”300″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”material memory” font_container=”tag:h2|text_align:left|color:%23000000″][divider line_type=”No Line” custom_height=”15px”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_column_text css_animation=”none” css=”.vc_custom_1607890307876{margin-bottom: 40px !important;}” max_width=”550″]Attrezzeria Negroni opens its doors to an audience of specialists and enthusiasts. Today, this busy workshop, which was part of the transformation of artistic engraving throughout the XX\u00a0century, collects multiple, for the most part hand made, craft tools<\/a> and machinery.<\/p>\n

The various drawers reveal, catching the visitors by surprise, the craftshop artefacts<\/a> \u2013 rolling mill rollers, punches and moulds for decorations and ornamental details. Not only that, but the big folders kept in the storeroom, and on the shelves of the workshop, treasure what is around 1500 drawings and photographs, over 600 hand chiseled models and bronze castings, 800 chalk and resin calques and 2700 matrices. On top of that, visitors can find sample of thousands of custom made patterns, stored today in numbered tables, collections and gathering in the process of archiving.<\/p>\n

Eliana Negroni, daughter of the founder<\/a> Edoardo, has lived actively and experienced first hand the assembling of this memory. In a project of valorization and promotion of this heritage, Eliana wishes to relaunch Archivio Negroni through a system available for didactics, research or artistic experimentation of techniques and tools preserved by the Edoardo Negroni’s workshop.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][\/vc_column_inner][\/vc_row_inner][toggles style=”minimal”][toggle color=”Default” title=”gathering and collections”][vc_gallery type=”image_grid” images=”6798,6797,6796,6795,6794,6793,6792,6791,6790″ layout=”4″ item_spacing=”default” gallery_style=”7″ load_in_animation=”none”][vc_column_text][\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#788b7d” scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”digital-memory” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”digital memory” font_container=”tag:h2|text_align:left|color:%23000000″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Attrezzeria Negroni opens its doors to the community with the ambitious project of digitalization of its patrimony, with the intention of making it available to an extended audience through digital means, starting with the platform Archimista<\/i>, brought by Lombardia Regional Department.<\/p>\n

Thanks to multimedia technologies and to the next research activity with archival, story telling and interaction design specialists, Attrezzeria Negroni wants to make part of the archive materials available through digital contents, which are complementary, but do not substitute, the physical stored heritage, and through different layers of interpretation: from fast viewing for a generic audience target, to the creation of a deeper database, rich in descriptions and information, devoted to professionals, trade associations and university researchers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”30px”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ 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